In order for a website to get visitors and do well on the internet, it needs to do well in the search engines. Currently the biggest search engine is Google and usually this is the search engine that people use to check how good their site is doing.
As well as carrying out searches with Google there is also another tool available that allows you to see how well your site is doing, and that is the Page Rank tool. This tool is provided by google and shows what level of importance google rates your site on a scale from 1 to 10. However this is largely based on what rank pages have that link to your site and page rank can sometimes be misleading as to a sites position in the search engines.
There are many techniques that web developers can use to optimize sites for the search engines, the basics being to link exchange and to optimize the wording in a site so that Google, and other search engines, pick up on the words that people should be searching for when trying to find the site.
If you would like to have your site optimized, then please visit the Site Promotion page of our website.